Eytys

Eytys are a Stockholm-based independent luxury fashion house, best known for their range of shoes whilst also expanding into jeans and ready-to-wear pieces. The next Contemporary Box drop featuring Our Legacy will drop on 28th February, with products including jeans and trousers to hoodies and tops, carefully selected by the HEAT team based on your style preferences.

In the lead up to the drop, we will reveal a selection of 100+ potential combinations available in the Contemporary Box featuring Eytys. The HEAT team have specially curated the products to showcase different combinations of the products to highlight the styling capabilities and wearability of the items in the drop.

Eytys (pronounced “Eighties”) was founded in 2013 by Max Schiller and Jonathan Hirschfeld, meeting as teenagers in McDonald’s, who’s friendship would flourish into the creation of one of Stockholm’s most exciting footwear brands, designing unisex shoes starting with their first shoe simply named “Mother” which was a premium take on a canvas sneaker.

The brand’s focus on footwear and inspiration from 90’s Los Angeles saw them focus on creating chunkier sneaker silhouettes as well as designing boots, once again looking to incorporate a chunky sole into those too.

Five years into the brands’ growth, Eytys expanded into the world of denim, creating a range of five-pocket jeans, inspired by workwear. This also resulted in Eytys working on other ready-to-wear pieces such as t-shirts and sweatshirts.

In recent years Eytys have collaborated on multiple collections including those with H&M and Michiko Koshino.