Love them or hate them, the comfort of rubbery Crocs are undeniable. Since its launch in 2002, Crocs have been met with polarising opinions. While some revelled in the ‘ugly shoe’ trend, flaunting their pair as a fashion statement, matching it with socks and personalising it with Jibbitz, others remained uncertain. Indeed, the shoe has surged in and out of popularity over the years, but the overall verdict on Crocs right now is certainly more than favourable.
Following in the footsteps of Bad Bunny’s glow-in-the-dark Crocs earlier this year and Post Malone’s camouflaged rendition from 2019, Justin Bieber appears to be the next pop-star to put his unique twist on a co-branded Clog. Just three days ago, the artist shared an image of a pair of rubbery orange slip-ons floating in a pool, teasingly captioned “soon.” Crocs’ responded with a green heart emoji, fueling further speculation about a possible collaboration. That single shot sent shares soaring — in the minutes following Bieber’s post, Crocs stock jumped 7 to 8%, before reaching an 11% increase on Thursday, trading at a peak of $47.81.
In recent years, Crocs have penetrated the streetwear and fashion scene, which began with a collaboration with Scottish designer Christopher Kane. In 2016, Kane unveiled a series of high-end Crocs as part of his SS17 London Fashion Week show. The collection featured the rubber shoe, rendered in marbled prints and embellished with rough mineral charms which resembled gemstones. In 2018, Crocs hit the Fashion Week runways once again, this time, in Paris. Demna Gvasalia took the rubber sole to new heights, quite literally, when he sent Balenciaga models down the runway in 5-inch platform Crocs at Paris Fashion Week. The pair of shoes single-handedly birthed a flood of memes, and the collaboration sold out immediately upon release at Barneys.
Crocs haven’t just planted their soles firmly into the fashion industry. Earlier this year, the footwear company collaborated with KFC. Yes, the finger-licking-good Kentucky Fried Chicken. KFC Crocs were printed with images of fast-food company’s signature fried chicken and accented with red and white stripes on the soles. The best part though, has to be the mouthwatering, scented fried chicken Jibbitz which comes with the shoe. McDonald’s may have Travis Scott, but KFC x Crocs might just take the crown for the most outrageous collaboration of the year. Whether you’re bold enough to rock a pair or not, they undoubtedly make for an interesting display piece, or at the very least, a lifetime collectable as a memento of the strange year 2020 has been.
The rebound for Crocs is a significant shift for the brand, since being deemed ‘one of the 50 worst inventions’ by TIME magazine in 2010. But as the saying goes, all PR is good PR. And if you’re one that’s still on the fence about it, perhaps Justin Bieber’s rendition of the rubber shoe will tempt you.